Why is TCO becoming essential in purchasing decisions?

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Long reduced to its purchase price, the cost of a product or service now deserves a more global reading.
This is the challenge of TCO (total cost of ownership ), an approach that makes it possible to integrate all the costs related to a purchase over its entire life cycle : use, maintenance, end of life, and even environmental and social externalities.
Still little mastered in organizations, TCO is nevertheless an essential lever for informing purchasing decisions and better understanding overall economic performance.

Why is TCO becoming essential in purchasing decisions?